PPC stands for Pay Per Click. An internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is the most popular forms of PPC. It supports advertisers to propose for ad placement in a search engine’s links when someone searches for a keyword that is similar to their business.
In a PPC agreement, the advertisers only pay for qualifying clicks to the destination sites based on a prearranged per click rate. Popular PPC advertising options are per-click advertising networks, search engine, and affiliate programs.
Every time ad is clicked, sending a visitor the websites pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $5 for a click, but the click results in a $500 sale, then we’ve made a high-cost. Advertisers love PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score. This, in turn, increases the return on investment for your PPC campaigns. It is one of the most profitable marketing channels when it comes to generating higher Return on investment.
The most common form of PPC ads are displayed on search engine results pages (SERPs)
What PPC do?
Why is PPC Important to Digital Marketing?
Pay per click advertising can generate traffic. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and a well-written article is placed, you will get clicks the moment the ad is activated.
With other Search engines, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.
PPC advertising is also quick: Where organic search engine marketing or other forms of advertising can fall behind weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions and changing customer interests.
Quality also matters:
Google and Bing also examine the Quality score of your article:
Your landing page copy
Your click metrics
Your on-site usage metrics
Based on how well you’re doing on all of these factors, each of which is a sliding scale, search engines will either increase or decrease the bid amount necessary for you to gain a specific position.
If you want a good score, you need to:
BENEFITS OF PPC:
Out of all marketing strategies and advertising methods, PPC campaign is the quickest method to be listed on the top pages of search engines with a number of benefits:
PPC advertisement is best for following options:
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